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Creative and analytical, results-oriented content strategist, editor and writer specializing in digital and print media; skilled at successfully driving content-related projects and strategies for startups, major media publications and brands.


February 2015 – Present
Content Design Lead

  • Lead content design projects within highly collaborative, interdisciplinary teams that include interaction and visual designers, brand strategists and copywriters;
  • Work with clients to define brand messaging, communication hierarchies and content needs via content audits, competitive analyses, user research, gap analyses and more;
  • Lead content design and service design workshops and activities, and develop content POVs and content recommendations;
  • Oversee content development, define nomenclatures, labeling systems and reusable content components, and write user interface copy for wireframes and comps.


IAC/InterActive Corp (formerly ValueClick Brands)                                                                                     
January 2014 – August 2014
Director, Content

  • Led the execution of IAC’s consumer health website’s content, branding, editorial and social media strategies, which increased organic traffic 35% and grew revenue to $10M;
  • Oversaw content production, ideated and drove development of new content types and topic packages, and managed editorial budgets;
  • Collaborated with an Information Architect to build taxonomies and tagging systems, design navigational flows, conduct usability tests, and map user journeys;
  • Tracked and analyzed various Web and UX metrics, analytics and KPIs, and led the effort in optimizing each piece of content.

ValueClick Brands                                                                                   
November 2012 – January 2014
Director, Content (previously Sr. Manager, Content; promoted to Director Content in August 2013)

  • Developed content strategies for ValueClick Brands’ owned-and-operated publishing and e-commerce properties, including and;
  • Crafted a strategic vision for a new enterprise CMS designed to support multichannel publishing, defined the platform’s content requirements, and oversaw implementation;
  • Supervised the U.S. content team, growing the team from four editors to nearly 10, built a network of freelance writers and subject-matter experts, defined new workflows, and instituted guidelines that improved content quality and unified the brand’s voice.

Builders Digital Experience                                                                                     
May 2012 – October 2012
Content Manager

  • Helped define and implement a content and social media strategy for Builders Digital Experience’s flagship site,, the highest-ranking resource of new home listings, which significantly increased conversions and grew social media fans 20x;
  • Edited and wrote stories, and managed the site’s social media accounts and blog.

Demand Media                                                                                                     
April 2011 – May 2012
Manager, Content Solutions                                                                                           

  • Provided custom content experiences for off-network brands, such as RadioShack, National Geographic, Hidden Valley and USA Today, and helped grow the business to more than $15M in annual revenue;

  • Worked directly with partners to define content needs, and conceived and executed customized editorial strategies designed to meet the business goals of partners;

  • Oversaw content development for partners, leading kickoff calls and routine meetings with project leads, developing editorial calendars and production schedules, and managing a four-person, in-house editorial team.

Demand Media 
October 2008 – April 2011                                                                                        
Editor, Studio                                                                                                      

  • Created and managed Demand Media Studios’ editorial guidelines, including all vertical-specific, site-specific and template-specific guidelines;
  • Developed new workflows, content types, educational webinars, product tools and more.

Demand Media 
February 2008 – April 2008                                                                                      
Taxonomy Specialist & Title Manager                                                           

  • Helped develop Demand Media’s proprietary titling tool, creating titling standards and categorization strategies using SEO techniques, an evolving taxonomy and various other linguistic practices.

Austin Monthly magazine                                                                                  
June 2006 – February 2008
Assistant Editor

  • Ideated, assigned, edited and wrote department stories, features and headlines;
  • Developed, launched and managed all content for the magazine’s website;
  • Proofread the magazine, oversaw the fact-checking process, and managed interns.                                                                                            
June 2006 – February 2008
Contributing Editor                                                                                             

  • Managed the weekend content for the positive news website, browsed newswires, uploaded stories, and curated the homepage.
April 2006 – June 2006                                                                                          
Managing Editor                                                                                                         

  • Oversaw editorial operations, sorted through story pitches, tracked advertising rates and profits, and uploaded fresh content on a daily basis.
August 2005 – March 2006                                                                                          
Associate Editor                                                                                                

  • Planned all original content production, supervised nearly 200 international freelance writers, and managed the editorial budget and
    payment process.

Texas Parks & Wildlife magazine                                                                      
August 2004 – August 2005
Editorial Assistant

  •  Wrote and pitched articles, fact-checked copy, edited original manuscripts, copy edited the publication, and responded to reader mail.

Freelance Writer & Copy Editor
May 2008 – Present

  • Pitch, write and copy edit features, profiles and department stories for various print and online publications, including FILTER magazine,, Lincoln & Rose, Austin Monthly, Centro Y Sur, and Celeb Life magazine.



The University of Texas at Austin – Bachelor of Arts in Journalism



Strategic planning; content strategy; content development and management; analytics, data and user behavior analysis; editorial planning and budgeting; writing; editing; copy editing; copywriting; SEO; CMS requirements and integration; building and managing editorial teams; social media; UX; HTML; taxonomy; and information architecture.